CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
CBL & Associates Properties, Inc. (NYSE: CBL) today announced that in
preparation for the holiday selling season, and to better assist CBL's
retail partners, a series of unique marketing initiatives are currently
underway to inform and invite consumers to frequent CBL malls for their
holiday shopping needs.
"Our goal is to provide a positive shopping experience complemented with
value and price-conscious offerings," said Barb Faucette, vice president
of mall marketing for CBL & Associates Properties, Inc.
New campaigns for 2008 include partnerships with Coca-Cola and other
national organizations that enable the malls to bring fun, entertaining
and rewarding programs to the shoppers. Additionally, CBL malls will be
giving away five SmartCars through December 14.
Holiday shoppers across the United States are taking advantage of the
more than one million coupon books currently in distribution from CBL
Shopping Centers. Sponsored in part by Coca-Cola, the FREE Treat
Yourself to Seasonal Savings coupon book is filled with special
discounts and offers from local and national retailers. Coupon books
offer consumers a variety of offers to choose from and, more
importantly, potential savings anywhere from $250 to $1,000. This
portfolio-wide marketing effort includes substantial discount offers
from national retailers such as Ann Taylor LOFT, Bed, Bath & Beyond, The
Buckle, Build-A-Bear Workshop, Cache', Champs Sports, Christopher &
Banks, Express, Foot Locker, Finish Line, The Gap, Hallmark, Jos. A.
Bank, Limited, New York & Company, Radio Shack, Select Comfort and more.
The Friday after Thanksgiving, CBL will announce the second winner in
their Smart Fortwo Car Giveaway. From now until December 14, customers
can go online to any of the CBL shopping center websites to download an
entry form or pick up an entry form at the malls' Customer Service
Center or mall office. Customers may drop off their entry form at any
CBL mall or mail it directly to the shopping center management office.
For more details and a complete list of rules and regulations, go to http://www.cblproperties.com/cbl.nsf/CBLMallsSmartCarGiveaway.pdf.
Gas prices have been a topic of conversation and concern all year. To
help people complete their shopping needs and feel rewarded at the same
time, CBL has introduced a unique gift card promotion that rewards
shoppers with a FREE Gas Card worth $15, via mail-in rebate.
Another reason to shop CBL malls this holiday season is simply for the
opportunity to Win a Trip for a Family of Four to Mexico. Shoppers may
enter at Customer Service Centers at CBL malls across the country or
on-line at respective mall websites.
CBL is one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds interests in
or manages 159 properties, including 87 regional malls/open-air centers.
The properties are located in 27 states and total 84.7 million square
feet including 2.2 million square feet of non-owned shopping centers
managed for third parties. CBL currently has nine projects under
construction totaling 3.0 million square feet including Settlers Ridge
in Pittsburgh, PA; The Pavilion at Port Orange in Port Orange, FL;
Hammock Landing in West Melbourne, FL; The Promenade in D'Iberville, MS;
two lifestyle/associated centers, and three expansions/redevelopments.
Headquartered in Chattanooga, TN, CBL has regional offices in Boston
(Waltham), MA, Dallas, TX, and St. Louis, MO. Additional information can
be found at cblproperties.com.
Source: CBL & Associates Properties, Inc.
Contact: CBL & Associates Properties, Inc.
Barb Faucette, 800-333-7310
Vice President of Mall Marketing