CHATTANOOGA, Tenn. & CHARLESTON, S.C.--(BUSINESS WIRE)--
CBL & Associates Properties, Inc. (NYSE: CBL) and mallMerlin™, LLC,
today announced the launch of the mallMerlin™ smartphone mobile
application (“app”). mallMerlin is now available for download at the
iTunes store for use exclusively at CBL Malls across the nation.
The free Mall app will deliver special features and promotions,
high-definition video and in-mall navigation to consumers as they shop
the mall. Additionally, the app provides a powerful search engine that
helps shoppers find the brands and items they seek and rewards shoppers
through special deals that are unlocked as they enter the mall.
Retailers have ultimate flexibility to tailor their content in real-time
and by geography.
“We are always looking to harness new technology to provide shoppers
with a better way to shop, and provide retailers with a great
point-of-sale communication tool,” said Jim Ward, senior director –
brand development for CBL & Associates Properties, Inc. “mallMerlin
delivers on both fronts providing customized and real-time information
directly from the retailer to the consumer. It allows CBL Malls’
visitors to continue to shop as normal while taking advantage of the
savings and helpful features in the app.”
“mallMerlin was intentionally designed to complement how consumers shop
naturally,” said Hunter MacFarlane, chief marketing officer for
mallMerlin, LLC. “Consumers can access mallMerlin’s content from any
location, but the magic really comes alive when the person enters the
mall. mallMerlin’s customized information and convenience enhances the
shopping experience without being intrusive. Its unique format allows
shoppers to access all their favorite participating retailers through
one easy-to-use application.”
The app is now available in the iTunes app store. Shoppers can download
mallMerlin to their iPhone, iPad, and iPod Touch for free and
immediately begin enjoying its many features and benefits at more than
80 CBL Malls from coast-to-coast.
About mallMerlin™, LLC
mallMerlin™, LLC provides mobile applications for the iPhone, iPod
Touch, and iPad, specifically designed for the mall shopping experience.
For additional information on retailer sales, contact Hunter MacFarlane,
Chief Marketing Officer at Hunter@mallmerlin.com.
For additional information on mallMerlin, please visit www.mallmerlin.com.
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds interests in
or manages 158 properties, including 85 regional malls/open-air centers.
The properties are located in 27 states and total 85.3 million square
feet including 3.6 million square feet of non-owned shopping centers
managed for third parties. Headquartered in Chattanooga, TN, CBL has
regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St.
Louis, MO. Additional information can be found at cblproperties.com.
CBL & Associates Properties, Inc.
Jim Ward, 423-510-2533
Senior
Director – Brand Development
jim_ward@cblproperties.com
or
Katie
Reinsmidt, 423-490-8301
VP -Corporate Communications and Investor
Relations
katie_reinsmidt@cblproperties.com
or
mallMerlin™,
LLC
Kevin Bokeno, 336-998-9429
kevin@mallmerlin.com
Source: CBL & Associates Properties, Inc.