CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
CBL & Associates Properties, Inc. (NYSE: CBL), today announced that
several of its shopping centers were honored at the International
Council of Shopping Centers (“ICSC”) MAXI Awards Ceremony held on
September 5, 2012, during the NOI+ Conference in Orlando, Florida. ICSC
recognizes best practices in retail marketing, new media strategies and
NOI Enhancement programs. Awards are given to innovative events and
programs that add value to shopping centers and companies across the
United States.
CBL MAXI Gold winners included the Madison Region in the NOI Enhancement
category for its play area sponsorship with Oscar Mayer and the United
Way; the Nashville Region in the Cause Marketing category for its work
with Chemo Duck; and the St. Louis Region in the PR category for its
Random Acts of Kindness program.
CBL MAXI Silver winners included the Carolina Region in the Cause
Marketing category for Operation Heartfelt Salute; and CBL Corporate in
the Cause Marketing category for its CBL Cares program as well as in the
Advertising category for the MORE advertising campaign.
The highlight of the MAXI Award Ceremony was the announcement that, in
addition to the MAXI Gold Award for Cause Marketing, Northpark Mall
received the ICSC Foundation Community Support Award for tornado relief
efforts in Joplin, Missouri. Established in 2006, the Foundation Award
program is a worldwide competition that recognizes corporate social
responsibility and honors the charitable initiatives of shopping centers
that enhance the local communities in which it operates.
“Making a positive difference in the communities that we serve has
always been a CBL priority,” commented Stephen Lebovitz, CBL’s president
and CEO. “I am proud that our marketing and property teams have been
recognized for these efforts with such a prestigious honor.”
“We are proud to be recognized by our industry peers for programs that
support our communities,” said Barb Faucette, vice president - marketing
for CBL.
In addition to the winners above, CBL’s Hamilton Place Mall qualified
for finalist status in the NOI Enhancement category through its play
area sponsorship.
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds interest in
or manages 164 properties, including 95 regional malls/open-air centers.
The properties are located in 28 states and total 93.4 million square
feet including 9.4 million square feet of non-owned shopping centers
managed for third parties. Headquartered in Chattanooga, TN, CBL has
regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St.
Louis, MO. Additional information can be found at cblproperties.com.
CBL & Associates Properties, Inc.
Barb Faucette, 423-490-8637
Vice
President – Marketing
barb_faucette@cblproperties.com
Source: CBL & Associates Properties, Inc.