CBL enters partnership to launch Me-Ality™ stations at select CBL
shopping centers
CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
CBL & Associates Properties, Inc. (NYSE: CBL), today announced the
launch of Me-Ality™ — a size-matching station for mall shoppers — at
nine CBL malls across the United States.
Me-Ality™ — Measured Reality — size-matching stations offer a
revolutionary new technology that enables shoppers to find their best
fit, with its free, fully-clothed, 10-second body scan. The free
Me-Ality™ scan identifies the fit, style, design and cut that best match
an individual’s measurements. The process, which takes just 10 minutes
to produce a personalized shopping guide of denim and pants, recommends
the best sizes to buy and where to purchase the items at the mall.
“CBL is pleased to launch the Me-Ality™ concept within our portfolio,”
said Jim Ward, senior director of brand development for CBL. “We think
our shoppers will enjoy the service and find it a very useful tool to
shop for clothes with ease.”
“We are so excited to give shoppers the opportunity to preview the
fitting room of the future at several CBL malls,” said Tanya Shaw,
president and CEO of Me-Ality™. “Right now we are in the preview phase
of our launch, which means we’re able to match people with a range of
denim and pants styles. We’ll be expanding to cover all clothing in the
very near future.”
Me-Ality™ size-matching stations are expanding across the country this
year with additional locations.
About Me-Ality™
Me-Ality™ is a revolutionary new technology which enables consumers to
find their best fit, with its free, fully-clothed, 10-second body scan.
In just minutes, shoppers receive a personalized shopping guide
recommending styles that fit them best, what size to buy and where to
purchase the items. Me-Ality™ is owned by Unique Solutions Design Ltd.,
a leader in revolutionizing personalized shopping since 1994. For more
information about our technology and services, visit www.me-ality.com.
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds interests in
or manages 160 properties, including 89 regional malls/open-air centers.
The properties are located in 27 states and total 86.7 million square
feet including 3.6 million square feet of non-owned shopping centers
managed for third parties. Headquartered in Chattanooga, TN, CBL has
regional offices in Boston (Waltham), MA, Dallas (Irving), Texas, and
St. Louis, MO. Additional information can be found at cblproperties.com.
CBL Contact:
Katie Reinsmidt, 423-490-8301
Vice
President -Corporate Communications and Investor Relations
katie_reinsmidt@cblproperties.com
or
Me-Ality
Contact:
Cindy Dean, 902-492-0100, ext. 124
Unique
Solutions Ltd
cdean@uniqueltd.com
Source: CBL & Associates Properties, Inc.