New Mall Sites Promote Online Value Offers and Services to Shoppers
CHATTANOOGA, Tenn. & DENVER--(BUSINESS WIRE)--
CBL & Associates Properties, Inc. (NYSE: CBL) today announced that they
have launched new websites at 17 CBL Malls in partnership with PlaceWise
Media (“PlaceWise”), the industry leader in digital shopping center
marketing.
The new websites include an engaging new site design with robust feature
sets that connect retailers and shoppers. The sites provide a valuable
resource to shoppers to plan purposeful shopping visits to CBL Malls
where they will find even more retailer deals and coupons. Shoppers
wishing to use their smart phone can access the state of the art mobile
website. The sites also have complete social media integration as well
as email alerts. These changes allow CBL centers to keep pace with the
changing world of the Internet, smart phone, apps and social media.
The new sites have been rolled out to 17 centers initially, with
additional CBL Malls planned for addition in the near future: Acadiana
Mall, Lafayette, LA; Arbor Place, Douglasville, GA; Brookfield Square,
Brookfield, WI; Chesterfield Mall, Chesterfield, MO; Coastal Grand,
Myrtle Beach, SC; CoolSprings Galleria, Nashville (Franklin), TN; Cross
Creek Mall, Fayetteville, NC; Fayette Mall, Lexington, KY; Friendly
Center, Greensboro, NC; Hamilton Place, Chattanooga, TN; Hanes Mall,
Winston-Salem, NC; Mall del Norte, Laredo, TX; Oak Park Mall, Kansas
City (Overland Park), KS; Park Plaza, Little Rock, AR; Sunrise Mall,
Brownsville, TX; West County Center, St. Louis, MO; and West Towne Mall,
Madison, WI.
Sites went live August 21, 2013. “We are excited to partner with
PlaceWise to enhance our digital efforts and provide a better online
experience and resource for our shoppers,” said Barb Faucette, vice
president of marketing for CBL.
“Reaching shoppers while they research a purchase or plan a shopping
trip is a ripe opportunity for shopper marketers,” said John Dee,
PlaceWise Media president. “Mobile is influencing where to buy, what to
buy and even how much people are spending. It’s essential that retailers
have as many integrated options for their shoppers as possible.”
About PlaceWise:
PlaceWise
Media leverages the latest technologies to help retailers, shopping
centers and brands effectively reach their target audience with relevant
and timely product information, trends and promotions. Its mall-media
network provides multi-platform digital marketing services to more than
300 shopping malls in 75 markets across North America, with more than 5
million total monthly visitors. PlaceWise Media also operates the
location-based digital shopping companion, Shoptopia® (www.shoptopia.com),
available to consumers nationwide. PlaceWise Media is based in Denver,
Colorado. For more information, visit www.placewise.com.
About CBL & Associates Properties, Inc.:
CBL is one of the largest and most active owners and developers of malls
and shopping centers in the United States. CBL owns, holds interests in
or manages 160 properties, including 96 regional malls/open-air centers.
The properties are located in 31 states and total 92.0 million square
feet including 9.3 million square feet of non-owned shopping centers
managed for third parties. Headquartered in Chattanooga, TN, CBL has
regional offices in Boston (Waltham), MA, Dallas (Irving), TX, and St.
Louis, MO. Additional information can be found at cblproperties.com
CBL & Associates Properties, Inc.
Barb Faucette, 423-490-8637
Vice
President – Marketing
barb_faucette@cblproperties.com
Source: CBL & Associates Properties, Inc.