CHATTANOOGA, Tenn.--(BUSINESS WIRE)--
CBL Properties (NYSE: CBL) today announced the completion of a strategic
rebranding initiative to update its communications and more accurately
reflect the company’s current strategy, vision and values. Going
forward, the company will refer to itself as CBL Properties and will use
newly designed business and consumer facing communications tools and
messaging.
“The rebrand aligns our corporate vocabulary with our current strategy
and vision for the future of CBL,” said Stephen Lebovitz, president and
CEO. “Our properties are not just about retail or shopping – they serve
as gathering places for their respective communities. They are evolving
through the addition of more food, entertainment, service, fitness and
other new uses, and we are actively exploring adding hotels, medical,
office, residential and education components. Situated in dynamic
markets with excellent access and infrastructure, our properties are
positioned to quickly adapt to changing consumer preferences. We are
proud of our history and previous success and are committed to the
ongoing evolution required to generate future growth.”
CBL is a forward-thinking company, dedicated to excellence and
innovation. At the same time, CBL remains true to both its core strategy
of redeveloping and actively managing its portfolio of well-positioned
market-dominant properties to deliver attractive returns and to its core
value of investing in its communities and its people.
“As technology continues to drive change, CBL must not only adjust its
operations to compete and grow market share, but also connect more
directly with consumers and other partners,” added Lebovitz. “Our new
corporate and property websites, which debuted earlier this year,
provide us a renewed opportunity to communicate with our audiences while
highlighting the value of our company and the breadth of experiences we
offer at our properties.”
About CBL Properties
Headquartered in Chattanooga, TN, CBL Properties owns and manages a
national portfolio of market-dominant properties located in dynamic and
growing communities. CBL’s portfolio is comprised of 121 properties
totaling 75.5 million square feet across 27 states, including 78
high-quality enclosed, outlet and open-air retail centers and 14
properties managed for third parties. CBL continuously strengthens its
company and portfolio through active management, aggressive leasing and
profitable reinvestment in its properties. For more information visit cblproperties.com.
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CBL Properties
Investor Contact:
Katie Reinsmidt, 423-490-8301
Chief
Investment Officer
katie.reinsmidt@cblproperties.com
or
Media
Contact:
Stacey Keating, 423-490-8361
stacey.keating@cblproperties.com
Director
– Public Relations & Corporate Communications
Source: CBL Properties